The chewing gum industry develops at such a pace that a company such as ours must always be one step ahead of the competition. This applies to such things as developing new concepts and innovative technologies, in which Gumlink plays a large part. In 2002, we sold our well-known brands, and are now focused 100% on the B2B market. Our strategy is to be a global player in chewing gum by establishing joint ventures through which we can exploit our competencies within development and technology. In this way, we create the best possible setup for our business partners around the world and we come closer to our vision of becoming the World’s First Choice.