Sugarfree chewing gum, which accounts for 80% of the chewing gum category, is currently growing at around 5% per year.
The advantages for retail chains of choosing a private label chewing gum are:
- Category with significant growth rates
- Category with high innovation
- Popular product that is widely accepted across all age groups
- Chewing gum is an impulse product placed at the most attractive spot in a store i.e. the check lane
- Chewing gum is an image product, which means that retail chains can improve visibility of their own brands by introducing a private label gum
- Chewing gum potentially supports and/or complements other private label products in the client’s confectionery portfolio
Main advantages for consumers of chewing gum are:
- Chewing gum is compatible with current trends and a busy lifestyle: Convenient for people on the go and discrete to consume
- Sugarfree chewing gum is seen as a healthy alternative to sweets
- Sugarfree chewing gum inherently has a number of dental benefits and provides good oral care