We operate in a way that not only meets, but exceeds ethical, legislative and everyday expectations that society has of today’s corporations. Our social responsibility spans across the entire organisation, from the relations we have with our customers and employees, to the environment and sponsorship of local activities.
Business principles
Everyone at Gumlink works to a set of fundamental principles that define the way we want to operate the company. Adherence to both national and international legislation is a given for us. You can read more about how we work with our partners throughout this website.
Employees
At Gumlink, we know that the competences of our employees are one of the most significant factors in our competitiveness. We therefore have an open and clearly-defined personnel policy that allows for diversity and development. The need to be accomodating is a key principle for us. Our social responsibility is reflected in our initiatives, such as employment of staff with reduced abilities, our principles regarding equality and our activities to promote the integration of employees from different ethnic backgrounds. We also have a range of benefits to improve the psychological, physical and social well-being of our employees.
Local community
As a family-owned company with more than 90 years presence in Vejle, we place great importance on playing an active role in the local community. We are involved in organisations and educational institutions and also support numerous causes and activities.
Environment
It is our duty as a responsible company to do our utmost to protect the environment. When implementing new initiatives, we always consider environmental factors, such as the use of resources, waste reduction and the environmental impact from production.
Involvement in humanitarian activities
As a part of our efforts to engage in humanitarian activities, Gumlink has recently developed a multi-layer compressed gum with Vitamin A to help alleviate Vitamin A deficiency in children in developing countries. In conjunction with KEMRI, Gumlink has been conducting a pilot project by giving the chewing gum to children from selected schools in Nairobi in Kenya to supplement their diet. The project is still ongoing.
Sponsorship
We sponsor activities that support Gumlink’s desire to be known as an attractive and unique company. We do not sponsor individuals, but provide a number of other sponsorships within sport, culture and education. We also support a large number of other causes, including The Danish Cancer Society, The Danish Red Cross, WWF Denmark and the Danish Heart Foundation.
As we are a B2B company, we do not donate products. We would in effect be donating our customers' products, which we would be unable to justify.