In the ever changing world of today, where speed and flexibility are key words, Gumlink has taken the necessary steps to secure a more global position.
Our strategy is to be a global player in chewing gum by establishing joint ventures through which we can exploit our competencies within development and technology.
In 2009, we joined forces with Turkish Yildiz Holding and established Continental Confectionery Company. This combination enable us to accelerate the growth of the strong brands under Yıldız Holding and in the surrounding markets, as well as maintaining and expanding Gumlink’s leadership position within B2B chewing gum sector.
Our vision – The World’s First Choice – means that our ambition is to be the most innovative, professional and competitive partner within our field. Our strategy of establishing strong global partnerships will bring us closer to this goal.