Retail chains are able to achieve the following advantages with our nutraceutical chewing gum:
- Category with significant growth rates (Approximately 7-8% for nutraceutical chewing gum)
- Category with high innovation
- Popular product that is widely accepted across all age groups
- In general, chewing gum is an impulse product placed at the most attractive spot in the store, i.e. the check-out lane
- Nutraceutical chewing gum is an image product, which means that retail chains can improve visibility of their own brands by introducing a private label gum
- Nutraceutical chewing gum complements other private label products, by providing consumers with alternative to pills/capsules for those who find them difficult to swallow (Approximately 40%)