Sugarfree chewing gum, which accounts for 80% of the chewing gum category, is currently growing at around 15% per year, and looks set to continue. The level of innovation within this category is also extremely high and is continually growing. Sugarfree chewing gum is a healthy product that is already widely accepted by all age groups. The product is also compatible with current trends, which focus on health and well-being with a busy lifestyle.
Advantages for branders:
-
The market for sugarfree chewing gum is rapidly growing
-
Chewing gum is already a popular product, and one of the preferred snacks in all age groups
-
Many types of functional and nutraceutical chewing gum exist, which makes it possible to attract new consumer types
-
The innovation level in the chewing gum category is extremely high
-
News about a new technology, a new active ingredient or a new type of packaging gives consumers a new reason to try the brand
-
Chewing gum is an image product and therefore gives good opportunities for brand exposure
Advantages for consumers:
- Chewing gum suits current trends and a busy lifestyle:
- Convenient for people on the go
- Practical and discrete to consume
- Long-lasting taste experience
- Sugarfree chewing gum is a healthy alternative to sweets, and is also compatible with current trends in health and well-being
- Sugarfree chewing gum inherently has a number of dental benefits and provides good oral care